Social media is the most talked about new marketing channel...and for good reason. Nearly 1 in 5 minutes online are spent on social networks. 3 in 4 minutes on social networking sites are spent on Facebook. nylmedia understands social media messaging and we develop strategies that help brands leverage the power of Facebook, Twitter, Pinterest, blogs, and other brand-relevant channels.
Social Media allows you and your brand the opportunity to have one-on-one communication with your consumers. Our social media programs are designed with the affluent consumer in mind. We provide a content strategy that strengthens your brand's voice and positioning across multiple social media networks. We analyze offline/online customer touch points so that brand messaging has consistency as it flows through the social media product experience. The goal of our social media campaigns is to strengthen a fan base and convert those fans into brand-loyal consumers.
Additionally, social media advertising has become one of the most cost-effective branding vehicles for luxury brands. At nylmedia, we have proven that Facebook advertising delivers a higher reach/frequency at a lower CPM than traditional print and banner advertising. This is a trend that cannot be ignored by luxury brands.