Luxury Daily Vogue fetes 125-year anniversary

Prada, Gucci and Tiffany & Co. were among the bevy of brands wishing Vogue a happy 125th anniversary in the September issue of the Condé Nast title. The collector’s edition issue celebrates the milestone with some looks back into the Vogue archives, while also ushering in the fall fashion season. Brands followed the theme with placements that ranged from fashion­forward cards to straightforward advertisements. “The Vogue 125 special­edition magazine represents a significant milestone for the magazine,” said Ross Anderson, founder and CEO of nylmedia, New York. “Many of the advertisers in this special edition want to be a part of the publicity surrounding the issue as well as show their support for Vogue and all it has done in shaping the fashion landscape for the last 125 years. “The issue itself is also going to be one of the most read of the last few years,” he said. “Loyal Vogue readers and the occasional readers are going to pay close attention to this special edition. And having Jennifer Lawrence as the cover story is only going to help.”

Link to PDF:

luxury-daily-vogue-fetes-125-year-ann-all-fashion-in-september-issue-print

NYLMEDIA WINS THE EL CORTE INGLÉS BUSINESS

New York, NY, February 25, 2016: nylmedia, a New York City-based digital marketing agency, announces new client, El Corte Inglés – Europe’s biggest chain of department stores based in Madrid, Spain. nylmedia was tapped to support El Corte’s new global branding campaign “For Shopping Lovers”. This campaign will primarily target Asia, Middle East and The Americas. nylmedia is tasked with global Social Media Strategy and daily Content Management.

In the first phase of this program, Facebook, Instagram and Twitter will be activated to feature fashion trends from around the world, through the eyes of El Corte Inglés and Spanish culture.

“We’re really excited to be working with the team at El Corte Inglés. Our broad expertise with lifestyle brands aligns very well with El Corte’s unparalleled selection of global luxury brands”, says Gregg Berger, Senior Vice President of nylmedia. “We love working on brands with pioneering and unique business models.”
Javier Fernandez Andrino, International Marketing and Tourism Director at El Corte Inglés added, “We are thrilled to work with a team of experts such as nylmedia on this ambitious project. We´re excited to see how they expand our social community and increase engagement among our international followers. We believe that with their strategic vision, energy and enthusiasm, we will successfully reach our goals.”

©El Corte Inglés

ABOUT EL CORTE INGLÉS

El Corte Inglés is Europe’s biggest chain of department stores and a reference in retail in Europe. Since it opened in 1940, the Group has remained faithful to its belief in customer service and a constant quest to meet society’s tastes and changing needs. It set out to be an establishment where the customer could find all sorts of products and services. After 75 years of experience, El Corte Inglés has created a unique purchasing style, based on its slogan “the store for all your purchases”

ABOUT nylmedia

nylmedia is a digital marketing agency specializing in luxury lifestyle brands. Our experience across multiple luxury categories gives us unique and deep insight into how the global Affluents behave online. We have spent years developing integrated marketing programs that identify, reach, engage and drive the luxury consumer to action. We help brands merge content and commerce, digital and physical touch points to create an innovative purchase path that seamlessly integrates points-of-sale with marketing. Our vast experience working with prestige brands has enabled our clients to measure marketing success through response, results and ROI.

 

www.instagram.com/4shoppinglovers/

 

For Inquiries Contact:
Gregg Berger
gberger@nylmedia.com
212-355-9090

Media Budgets Continue to Focus on Digital and Mobile in 2016

In 2015, luxury brands continued their evolution to digital with increased budgets being spent online. It has been a slow integration, but luxury brands are finally seeing the business opportunity online and are following their consumers to the center of the decision making process. According to Neil Cunningham, Managing Director of Cream UK, 95% of luxury buyers are digitally connected, and 75% of luxury purchases are influenced by at least one digital touch point. Taking this into consideration brands need to be at the heart of the digital world.

Brands can no longer just ‘wet their toes’ in the online realm. To be successful and truly influence the consumer, brands need to totally re-think their approach to digital. By creating a seamless and unique online experience, brands will resonate with their buyer.

The ‘year of the mobile’ has been in development for a while now but 2015 was definitely that year. With Google rewarding those mobile optimized with a unique algorithm, companies are now having to catch on and develop to be seen. Companies such as Net-a-Porter reported mobile e-commerce sales representing 30% of all US sales, and mobile searches as a whole are reported to be accounting for 57% of traffic to luxury sites. A recent McKinsey study found that 20% of all luxury sales were influenced by digital marketing and 70% of consumers used a mobile device. The change of media consumption has been a challenge for luxury brands but they need to remain relevant to their customer and remain tech savvy.

Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

Brand loyalty and retention are what all brands strive for and are the characteristics of a good luxury brand. To remain at the forefront, luxury brands must dominate social media, mobile apps and web design. By fluidly linking all online channels, brands can remain at the forefront of their consumers mind. Here, brands can build relationships and build their luxury content marketing. Through consumer engagement and active communications, luxury brands can generate sales.

Do You Know the HENRYs?

Who are the HENRYs? Kay Sorin of Luxury Daily recently wrote an article highlighting the HENRY demographic (High-Earners-Not-Rich-Yet) and why ignoring them in your luxury marketing strategy is a mistake. Luxury brands must start establishing a personal connection with these individuals as they represent future affluent consumers. This early connection may guarantee that HENRYs will continue to make luxury purchases as their income rises. Luxury brands must start building a relationship now or big opportunities will be missed. As an agency, we have been targeting this demographic for years. We know how the HENRY’s behave online!

Learn more about the HENRYs at LuxuryDaily.com

Social Media: Real ROI is in Email Marketing

“Encouraging followers to register and provide their e-mail addresses can result in converting 10 to 15 percent of these people into e-mail subscribers.” Our CEO, Ross Anderson, is quoted in today’s issue of Women’s Wear Daily on how Social Media Marketing can yield a measurable conversion. Email marketing needs to work with Social Media marketing in order to get an accurate Return on Investment.  Read on to see what else Ross had to say about capturing the elusive Social Media ROI.

 


A First Look at Foster + Partners’ 551 West 21st Street

We are thrilled to announce the full launch of Foster + Partners’ new West Chelsea residential project at 551 West 21st Street. The 19-story luxury building features 44 apartments with an attention to detail that sets it apart as a new gold standard for Manhattan living. We are proud to have worked on the project’s integrated media strategy from SEO, SEM, print and digital advertising. Read Curbed’s complete preview of the recently released renderings and floorplans.

Norman Foster's 551 West 21st Street

 

norman foster 551 west 21st street

Social Media Marketing: Chasing ROI

Our CEO Ross Anderson and Chief Revenue Officer Gregg Berger sat down with Sarah Shearman of WGSN to discuss the often illusive, yet invaluable, ways brands can calculate the ROI of their social media footprint. Start with the fundamentals and use your platforms to build a loyal community, connect with your fans and convert them into email subscribers, where most transactions are won. Read on to see how social credibility converts into cross-channel ROI for brands. After you’re done, brush up on our top tips for driving conversions through email marketing.

 

nylmedia in WGSNnylmedia in WGSNnylmedia in WGSN

INSTRATA NoMad Launch

INSTRATA NoMad New Residential Building in Flatiron

Yesterday evening we toasted our clients INSTRATA on the release of the newly minted INSTRATA NoMad brand. Located at 10 East 29th Street, INSTRATA NoMad is one of four residential buildings that make up the INSTRATA Lifestyle portfolio. Our team worked on the conceptualization and strategic launch of a new brand of luxury residences that pride themselves on unparalleled  service, white-glove amenities and sleek appointments. Have a look.


TOWN Residential Marketing Month


Last month, we had the pleasure of spending our time in TOWN Residential‘s Astor Place office leading social media seminars for over 550 real estate representatives. Our team developed a comprehensive syllabus spanning introductory sessions for first-time social media users to high level courses diving into Facebook, Instagram, Pinterest, Vine, Twitter, social media advertising and personal branding. If we missed you this month, our classes can be downloaded over on SlideShare.

TOWN Residential: #LookUpNY

Photo of Aaron Burns by Marie Havens/StudioHavens.com

We’re thrilled to officially announce the winner of TOWN Residential’s #LookUpNY campaign this week! Over the course of 90 days, we scoured through 4,167 photos from 3,000 unique contributors and found Aaron Burns’ photo beneath the Brooklyn Bridge.

To activate the campaign socially, nylmedia posted daily clues and answers highlighting the provenance of architectural details across New York City. In addition to the campaign photography, we curated a weekly selection of our favorite thematic #LookUpNY posts submitted by thousands of contributors.

The cornerstone of the social media program online is a custom-built map developed using the Instagram API, Twitter Firehose and Google Maps API that plots images uploaded with location coordinates in real-time. We implemented UI enhancements to include marker clustering, performance enhancements and optimized import processing after the map plotted thousands of photos.

The campaign generated over 3.9 million impressions across Twitter and Instagram through the #lookupny hashtag. TOWN Residential saw a 2054% growth in their Instagram audience and 53% increase in their Twitter audience.