Landing Page Strategy and Design
While nylmedia focuses more heavily on media planning and placement, we have seen the need to create elegant and impactful landing pages and microsites for our clients. A strong landing page strategy allows us to track the effectiveness of specific campaigns. By having multiple landing pages specific to media, we can track how those users interact with the website and how effectively they convert into leads.
Additionally, we have found that websites with landing pages that have a "quick registration" or short contact form typically will convert 3 times more website traffic into calls and email leads.