Knowing your audience and how to reach them is essential to brand engagement. Once engaged, strong content is still the paramount element in holding their attention and a catalyst for sales. At nylmedia, we are focused on helping brands create inspiring content that drives a consumer to action. This can be buying a product, visiting a site, becoming a brand ambassador, following through social media, or subscribing to a newsletter. Our content strategy starts with understanding a brand’s DNA. What is the in-store experience? What is the brand story? What is the product story? We then translate this into content that preserves a brand’s authentic voice as it flows through all consumer touch points. Without a compelling, integrated, and consistent content strategy, the value of a brand’s message can be diluted.